Shaun Milne

Shaun Milne is a journalist, podcaster, editor and communications consultant who has reported on news events in the UK and around the world for almost 30 years. He also specialises in helping organisations develop their content, business, media strategies and influence.

Shaun Milne crop

He has held senior roles for several leading news groups including at Scottish Television, The Daily Mirror, Daily Record, The Herald and The Scotsman group, and worked for other titles including the Sunday Telegraph, Sunday People, Sunday Mirror, Scotland on Sunday, Sunday Herald, Sunday Mail, Sunday Times, The National, Evening Times and Edinburgh Evening News and national news agency Deadline where he was Managing Editor.

His foreign reporting has included filing dispatches from conflict zones in Kosovo, Serbia, Albania, Montenegro, Macedonia and Sierra Leone, and from special investigations in France.

In politics, he has worked on stories from the European, Scottish and UK Parliaments.

Born in Edinburgh he supports Heart of Midlothian FC and was the founder and Editor-In-Chief of fans newspaper Planet Hearts produced by award-winning publishers Planet Ink where he was co-owner, pioneering the use of digital publications and social media in the UK.

He worked as a Production Assistant on special event radio station Festival FM broadcasting live from the city’s International Festival and Fringe alongside comedian Jo Brand and Producer Jez Nelson, having previously recorded music interviews for the region’s Radio Forth station.

More recently he has been heavily involved leading on projects around climate change and sustainability including podcasts and special reports from the COP26 climate summit in Glasgow.

He is CEO and founder of the Scandinavian facing Skog Media Associates, and Head of Content and Digital Strategy for a specialist content and engagement agency based in Paisley. He previously also worked for a Scottish PR and Public Affairs firm as PR and Digital Media Director.

Studying Norwegian as a second language he works on both communications content and strategy with related organisations in Norway and the UK, including producing podcasts and helping host live events with the Norwegian-British Chamber of Commerce.

He is a long-standing Fellow of the Royal Society for Arts, Manufactures and Commerce, and in 2021 was admitted as a Member of the Chartered Institute of Public Relations.

The views expressed on this site are his own.

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